03Branding

Brands with a face of their own.

Brand identity, visual systems and positioning that make a brand instantly recognisable. Set down in guidelines your team and your suppliers can follow.

virginoasis.com
Virgin Oasis Residence
of building brands
8 years
under one roof
Brand + web
one team, two time zones
NL · Bali
open in Q4 2026
4 spots
What you get

A logo alone is not a brand. We start with who you are and for whom, and work that out into a style that works everywhere.

  1. 01

    Brand strategy

    Who are you, for whom and how are you different? That becomes the basis for every choice after it.

  2. 02

    Name and brand story

    A name, a promise and a story you can tell in one sentence.

  3. 03

    Logo and brand mark

    A logo that works on a shopfront, in an app icon and on packaging.

  4. 04

    Visual identity

    Colour, typography, image style and shapes that together form one recognisable whole.

  5. 05

    Brand guidelines

    A clear document you can share with suppliers and partners, so everyone applies the brand correctly.

  6. 06

    Launch toolkit

    Templates for social, print and presentations, so you can go out in style from day one.

Three levels

Not every business needs the same. We advise which level fits where you are now.

Complete brand

New brand

For new brands and projects that want to claim a place of their own from scratch.

  • Strategy, name and brand story
  • Logo and full identity
  • Guidelines, toolkit and website
Like Virgin Oasis Residence

Rebrand

Existing brand

For businesses that have outgrown their brand or want to appeal to a higher segment.

  • Audit of the current brand
  • Renewed identity
  • Roll-out across site and channels
Existing brand, new look

Identity

Foundation

For starters who want to begin professionally without a full project.

  • Logo and colour palette
  • Typography and image style
  • Compact guidelines
Can be extended as you grow
The process

  1. 01

    Explore

    A session about who you are, who you are there for and who you are up against.

    You get: brand foundation on paper
  2. 02

    Direction

    Two to three worked-out brand directions. You choose the direction that fits.

    You get: chosen direction
  3. 03

    Develop

    Logo, colour, typography and applications, in short feedback rounds.

    You get: complete identity
  4. 04

    Define

    Guidelines and all files, ready for your team, your printer and your website.

    You get: guidelines and files
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Frequently asked questions

Is your question not listed? Ask it in a 30-minute intake.

Book an intake

What does a brand identity cost?

That depends on the level: a basic identity, a rebrand or a complete brand. After the intake you get a proposal with a fixed price.

How many directions will I see?

Two to three worked-out directions. After that we develop the chosen direction in short feedback rounds.

Which files do I get?

The logo in all variants and formats, colour codes, typefaces and the guidelines as a PDF. Everything is yours.

Can you also make the website?

Yes, and that is often the best order: first the brand, then the site. You have one team and one style.

I already have a logo. Can it stay?

Yes. We can build a full identity around an existing logo, or carefully refresh the logo.

4 spots left in Q4

Book an intakeFree · 30 minutes